END RACIAL BIGOTRY NOW!
Media Exploitation
**note: scan received in black and white..color
added for emphasis
To Jolcelyn Dingle,
Executive Director Kiema Mayo, Editor
Dennis Page, Publisher
Stanley Harris, President
Re Spring 1999
issue of Honey magazine
Date March 5, 1999
As an Eastern Cherokee woman I find the cover (Honey magazine,
Spring 1999)
and subsequent photographs of a traditional American Indian headdress
used
as a fashion accessory (to a bikini) to be patently offensive
and a dishonor to Americas Indian people and to our ancestors. The
bikini has obviously been designed on traditional American Indian regalia
and clothing. Model "Left Eye" Lopes has her hand over her forehead in
a stereotypical pose...perhaps looking for "buffalo" that usually
accompanies some monosyllabic fool saying "how" instead of hello or greetings.
The cover is entitled "Pow Wow Power" and the intent and impact is all
too clear. I do not appreciate our traditional Pow-Wows
being reduced to a sexual definition. This is totally outrageous,
and a
great disrespect at many levels. Your magazine has designed and
created
this fanciful (and overtly sexual) look (too many Disney
movies, perhaps) fully endorsing and adding to the disrespectful way that
mainstream society and culture portrays us through sports team mascots
and corporate icons.
These headdresses were not just made and worn by anyone. They
had to be
earned and the person wearing them garnered great respect for
their wisdom
and knowledge. When we see our warriors wearing headdresses we
know that they have achieved greatness in their lives through good accomplishments.
Headdresses are not casually passed around or borrowed or lent
out under
any circumstances. For anyone to assume and presume that they
can just wear
a headdress is a great sacrilege...a misappropriation of our
culture...of
our identity. The item has been used to trivialize the very meaning
of who
our leaders and chiefs are and of the great importance they hold
in our daily lives and in our hearts, minds, and memories from the past.
The headdresses are not
called war bonnets...another phony baloney Hollywood bastardization
of our
history...supporting the tradition of everyone in this country
who feels
that it is permissible to "play indian" whether
at Halloween, Thanksgiving, movies, television programs, or on covers of
magazines.
That this disrespect and dishonor has come from a minority-based
publication is of great concern. I urge you to quickly find yourselves
a copy of "Black Issues in Higher Education"(June 11, 1998)
and read the
article entitled "Plotting the Assassination of Little
Red Sambo." If that
is not enough I urge you to get a copy of the documentary "In
Whose Honor" which has appeared on many PBS stations. Books written
by American Indian authors/researchers/educators like Vine Deloria Jr.
and Ward Churchill would be
beneficial to people seeking truth on racial matters, and it
is clear that your staff needs to be educated about the devastating racism
that American Indian people deal with every single day. These corrupting
visual images and so-called clever plays on words contribute to that racism
and stereotyping. Perhaps you should be
looking back into history to see how minstrelsy cartoons contributed
to the
pervasive images of Little Black Sambo that so haunt African
American
people today.
Your magazine owes American Indian people a great apology and
an action of
regret for this humiliation.
I urge you to think past your inherent freedoms of press and
expression to
consider that when these freedoms are used to objectify and dishonor
an
ethnic group of people then what freedoms have you really cherished
and
shared. Freedom of the press means nothing when you use it to
demean and
humiliate people and their traditions. You are reinforcing stereotypes
and
teaching children and youngsters (of all ethnic and religious
backgrounds)
that these dishonors are acceptable...that us Indians have little
value except to be mocked. You should be ashamed.
{Signed}
Catherine R. Davids, Michigan Representative
National Coalition on Racism in Sports and Media
Flint Michigan
48504